Food Discussion : Why Do People Drink This???


Aug 28, 2015

Hydrive is a company selling expensive H2O by calling it energy water. To make it attractive, the bottle is beautifully designed, and the marketing message is carefully honed:

"a refreshing, zero-calorie energy water"
"Hydrive Energy Water’s new formula is light, refreshing and flavorful"
"features all natural flavors, zero calories and added B vitamins"
"four flavors ... to rehydrate and recharge consumers"
"mission to provide hydration with both function and flavor"...

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