Health and Wellness : Whole Foods' Brilliant Cross-Contamination Plan

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Clyde C Coger Jr

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While it's unlikely that the labeling will convince huge droves of customers to give up processed food made from GMO ingredients, pushback against GMO foods can already be seen in some areas of the world. Certain drought-resistant corn seeds from DuPont (NYSE:DD) and Syngenta (NYSE: SYT) , for example, are produced with the age-old technique of selective breeding, whereas Monsanto's (NYSE: MON) are genetically modified by splicing in genes from other, hardier plants.


Whole Foods' Brilliant Cross-Contamination Plan


Earlier this month, Whole Foods (NASDAQ:WFM) made a big decision -- it's giving its suppliers five years to either source non-gentically modified (GM) ingredients or clearly label any products that contain genetically modified ingredients. Whole Foods is so far the only major grocer to make this requirement, and it may prove to be yet another key differentiator between the company and its more conventional rivals.

http://www.fool.com/investing/general/2013/03/24/whole-foods-brilliant-cross-contamination-plan.aspx


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Clyde C Coger Jr

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