- May 6, 2013
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The technology includes cameras and microphones that are installed on DVRs or cable boxes and analyzes viewers’ responses, behaviors and statements to various ads — and then provides advertisements
that are targeted to the particular household.
Specifically, the technology can monitor sleeping, eating, exercising, reading
and more, AdWeek reported.
“This may sound preposterous, but it’s neither a joke nor an exaggeration,” said Mr. Capuano in a statement, AdWeek reported. “These DVRs would essentially observe consumers as they watch television as a way to super-target ads. It is an incredible invasion of privacy
.”

Specifically, the technology can monitor sleeping, eating, exercising, reading

“This may sound preposterous, but it’s neither a joke nor an exaggeration,” said Mr. Capuano in a statement, AdWeek reported. “These DVRs would essentially observe consumers as they watch television as a way to super-target ads. It is an incredible invasion of privacy
