- Aug 28, 2015
Young black adults are wielding influence through digital media platforms
Call it an “if you don’t know, now you know” moment—a new Nielsen consumer report solidifies the empowering impact of black young adults who use the internet to initiate change and speak up against injustices. Though it might be news to some, it doesn’t come as a surprise to black millennials who dwell in the realms of social media and know just how powerful their collective voices can be.
Describing them as “influential leaders and catalysts of social awareness against discrimination and social injustice,” the Young, Connected and Black report found that black millennials are driving social change through technology and social media by raising awareness and prompting national discussions on civic and political issues.
Citing the #BlackLivesMatter, #BankBlack, and #OscarsSoWhite social media movements—all of which sparked national conversations—the report underscored how influential black millennials have been and continue to be in bringing national awareness to issues affecting the black community and leading the way in facilitating institutional change through their use of social media for community-based activism.