Black Positive People : Beyond Black Twitter: Black Millennials’ Rule the Internet

Liberty

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Young black adults are wielding influence through digital media platforms


Call it an “if you don’t know, now you know” moment—a new Nielsen consumer report solidifies the empowering impact of black young adults who use the internet to initiate change and speak up against injustices. Though it might be news to some, it doesn’t come as a surprise to black millennials who dwell in the realms of social media and know just how powerful their collective voices can be.


Describing them as “influential leaders and catalysts of social awareness against discrimination and social injustice,” the Young, Connected and Black report found that black millennials are driving social change through technology and social media by raising awareness and prompting national discussions on civic and political issues.

Citing the #BlackLivesMatter, #BankBlack, and #OscarsSoWhite social media movements—all of which sparked national conversations—the report underscored how influential black millennials have been and continue to be in bringing national awareness to issues affecting the black community and leading the way in facilitating institutional change through their use of social media for community-based activism.

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http://www.blackenterprise.com/news/black-millennials-powerful-rule-internet/
 

Liberty

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African-American Millennials Use of Digital Platforms Raising Influence and Visibility According to Nielsen Study


Black Millennials are 11.5 million strong and leading a viral vanguard that is driving African-Americans’ innovative use of mobile technology and closing the digital divide. Nielsen highlights this group in a new report called “Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement.” With $162 billion in buying power and undisputed cultural influence, Black Millennials are using their power to successfully raise awareness of issues facing the Black community and influence decisions shaping our world. Media and brands are taking notice, creating campaigns and content that target this increasingly influential demographic with greater ad spends and more diverse programming.

The sixth in Nielsen’s Diverse Intelligence Series focused on Black consumers, “Young, Connected and Black” paints a picture of a Black diaspora that is tech-savvy; socially and civically engaged; growing in population (46.3 million or 14% of the U.S. population) and buying power (nearly $1.2 trillion in 2015); and optimistic about the future.

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http://www.radiofacts.com/african-american-millennials-digital-platforms-raising-influence-visibility-nielsen-study/
 

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