South Africa : 50 Cent and South African Ice

Mad Skillz

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Oct 28, 2004
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Sister Zulie, what is your opinion on this matter? Do you see this potential business venture between 50 Cent and Mr Motsepe helping or hurting the black labor movement in Azania?

Thanks.


The 50 Cent Machine
Zack O'Malley Greenburg

When it comes to records, 50 Cent knows what it takes to go platinum. But in a mine shaft thousands of feet below the surface of South Africa, he's got metal, not vinyl, on his mind.

Last May, 50 paid a visit to billionaire mining baron Patrice Motsepe in South Africa. Flanked by select members of their respective entourages, the unlikely duo descended into a subterranean trove of platinum, palladium and iridium, growing like moss on the earth's warm innards. A spectacular backdrop for a bling-drenched music video, to be sure.

But 50 was there for other business: to forge a joint venture with Motsepe that could soon bring him an equity stake in the mine--and 50 Cent-branded platinum to the world.

"Things that people wouldn't actually expect me to be involved in," 50 muses a few weeks later, reminiscing on his trip. "I've got a diverse portfolio."

Source: http://www.forbes.com/business/2008/08/15/music-50cent-hiphop-biz-media-cz_zog_0818fifty.html
 

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