Used to track merchandise, do Inventory, Identify something, provide product data and on and on. Now today in the Internet of Things. ( IOT) These tags are being sewn into clothing. For the consumer to scan with their smart phones and receive discounts, product data and to register these products. Now the big Picture. You are being Tracked! These tags tracks each of these consumer interactions to provide brand and retail partners with valuable data and analytics. Now as the government gets involved. No where to run rabbit! Having your phone with a few feet of you, your clothing will be calling....telling on YA!